One Web Many Stories

Planning

Project AIM® (Audience, Information, Method)

Care must be taken to identify the AIM of the Web Site project.

  1. Who is the target Audience?
  2. What Information do they need?
  3. What Method will work to bring audience and information together?

Pre-Planning, Planning Issues:

  • How will you judge success of the Web site?
  • How will the Web site interweave with your current business plan & marketing strategy?

Web Site Planning Issues:

  • Can you list the main areas of information you need to cover?
  • What is the call to action? What do you want the viewer to do?
  • Do you want viewer interaction and on what level?
  • Will the entire site be public or will there be special or members content?
  • How often will it be updated?
    • Daily
    • Weekly
    • Monthly
    • As needed
    • Never

Look and Feel Issues:

Do you want to:

  • Create a template that gives the same look and feel for each page in the site?
  • Make each page in site unique?
  • Create a splash page for front page?
  • Leave room for ads?
  • Have a way to receive feedback?  (Forms or email)

Business Issues:

  • Will there be online transactions?
  • Will products be catalogued?
  • Will services be offered?
  • Will customers need to contact a real person?
  • What is the action you want the viewer to take?

Content Issues:

  • Where is your content coming from?
  • Do you intend to create words and images?
  • Do you intend to create words only?
  • Do you intend to create images only?
  • Do you already have images and words you wish to publish on the Web?

Web Awareness Issues:

  • Have you researched the number and type of businesses like yours on the Web?
  • Have you researched the number of related businesses on the Web?
  • Do you have favorite sites?
  • What do you look for in a Web site?

Marketing Issues:

  • What is your plan for publicizing your Web site?
  • Who will you trade links with?
  • Will you include the Web site URL on all business documents?
  • Will you buy ads in Web media?
  • Will you buy ads in print media?
Testimonials
I worked with Steve creating a website commemorating the 100th anniversary of the Alaska-Yukon-Pacific Exposition. Steve is professional, personable and highly knowledgeable. I would highly recommend him for your next web site or upgrade.

Joe Follansbee

Word-Ware.com

Joe Follansbee

I worked with Steve creating a website commemorating the 100th anniversary of the Alaska-Yukon-Pacific Exposition. Steve is professional, personable and highly knowledgeable. I would highly recommend him for your next web site or upgrade.
Tell Steve i am very impressed with the way he does business and will recomend Word-ware to anyone I know who needs a site done.

Jay, Balloon Depot

Word-Ware.com

Jay, Balloon Depot

Tell Steve i am very impressed with the way he does business and will recomend Word-ware to anyone I know who needs a site done.
Steve is erudite in his areas of expertise, prompt, totally reliable, always follows through, and due to his even-tempered and courteous ways, a pleasure to work with.

Priscilla Long, Senior Editor, www.historylink.org

Word-Ware.com

Priscilla Long, Senior Editor, www.historylink.org

Steve is erudite in his areas of expertise, prompt, totally reliable, always follows through, and due to his even-tempered and courteous ways, a pleasure to work with.
Thanks again for all you've done here. I was in a meeting this morning with 'the gang' and we were all discussing how pleased we all are with you and with Word-Ware. Your efforts have taken a load off us, and made us look better in the process. Thanks again.

Andrew Scheerer, Dunn Lumber Company

Word-Ware.com

Andrew Scheerer, Dunn Lumber Company

Thanks again for all you've done here. I was in a meeting this morning with 'the gang' and we were all discussing how pleased we all are with you and with Word-Ware. Your efforts have taken a load off us, and made us look better in the process. Thanks again.
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